Google uses structured data to understand the content on the page and show that content in a richer appearance in search results, which is called a rich result. To make your site eligible for appearance as one of these rich results, follow the guide to learn how to implement structured data on your site.

What does search appearance mean on Google Search Console? Quick Answer: Search Appearance in Google Search Console shows us the different kinds of rich results that your site was shown in. It also shows us if your site was displayed using Web Light results or video results.

To test the data of the website, the first step is that that user needs to enter either the URL of the site or the HTML code on Google's Structured Data Testing tool. The tool will show you your HTML markup on the left side and the markup analysis on the right. Pay heed and note any red errors or warnings that pop in.

For site owners, these changes primarily affect the use of FAQ and How-To structured data. Going forward, FAQ (from FAQPage structured data) rich results will only be shown for well-known, authoritative government and health websites. For all other sites, this rich result will no longer be shown regularly.