The women who call the Buffalo Chip home during the Sturgis Motorcycle Rally know their way around a good time and are nothing short of badass. If you've got it in your head that the Sturgis Buffalo Chip® is just a place for old biker dudes, think again. It's a playground for everyone!

A 2022 rally survey showed the average age of attendees was 50.8 years old compared with 53.5 in 2017. Officials have also worked to expand the offerings of the rally, said Deb Holland, spokeswoman for Sturgis.

The event takes place over 10 days and generates around $800 million in annual revenue. Sturgis, South Dakota, U.S.

How many bikers go to Sturgis each year? The rally's attendance has steadily increased, from 3,000 in 1940 to reaching a high of 700,000 in 2015 - the Rally's 75th Anniversary. Over the last five years, the average attendance has been around 500,000, with 2023 decreasing 8.1% from 2022 to 458,161.